PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN LOTTEMART DI JAKARTA

RATNA RAMADHANI, The Effect of Service Quality, Product Quality and Promotion on Lottemart Customer Satisfaction in Jakarta. The purpose of this study was to determine the effect of service quality, product quality and promotion on customer satisfaction for hypermarkets in customers in Jakarta. This research was conducted at Lottemart in Jakarta, for 6 months from January to June 2020. The research method used by researchers was a survey method with a correlational approach, the population used was Lottemart customers in Jakarta. The sampling technique used was Purposive Sampling as many as 130 people. The resulting regression equation is Ŷ = 13.424 + 0.442 X1 for product quality variables, Ŷ = 14.838 + 0.514 X2 for product quality variables, and Ŷ = 13.383 + 0.564 X3 for promotion variables. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.064, X1 of 0.093, X2 of 0.054 and X3 of 0.085 because of the third significance level these variables> 0.05, it can be concluded that the data are normally distributed and can be used in further analysis. Linearity regression test of Y for X1 and Y for X2 produces a significance value in Linearity, which is 0,000