PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MCDONALD PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

CITRA PRATIWI, The Influence of Price and Service Quality Towards Student’s Customer Satisfaction of McDonalds in the Universitas Negeri Jakarta. This research was conducted in Jakarta, for 6 months of meetings from January to June 2020. The purpose of this study was to study the Effect of Price and Service Quality on Customer Satisfaction Mcdonalds at Jakarta State University Students. The research method used by researchers is a survey method, the population used is all students of Jakarta State University. The sampling technique used was Purposive sampling technique of 152 people. The resulting regression equation Ŷ = 7,018 + 0,853 X1 + 0,200 X2. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level. Y is worth 0.200. Because the significance level of the three variables > 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Test the linearity of Y for X1, Y for X2 produces a significance value in Linearity, which is 0,000