ANALISIS PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

Antika Putri, 2020: Analysis Effect of Attitude, Subjective Norms, and Perceived Behavioral Control of Entreprenuer Intention On Universitas Negeri Jakarta Students. Thesis, Jakarta: Business Education, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Drs. Nurdin Hidayat, M. M., M. Si. and Terrylina Arvinta Monoarfa, S. E., M.M. The purpose of this study was to examine the effect of Attitude, Subjective Norms, and Perceived Behavioral Control of Entrepreneur Intention on Universitas Negeri Jakarta Students. The sample selection technique used was purposive sampling. The data collection method uses the survey method. The population in this study were Universitas Negeri Jakarta students who have entrepreneurial intentions. The total samples in this study amounted 135 respondents. The analytical tool used in this research is SPSS version 22. The results of this study indicate that Attitude has a positive and significant effect on Entrepreneur Intention, Subjective Norms has a positive and significant effect on Entrepreneur Intention, and Perceived Behavioral Control has a positive and significant effect on Entrepreneur Intention. Thus it can be concludes that there is a positive and significant influence between Attitude, Subjective Norms, and Perceived Behavioral Control on Entrepreneur Intentionn. Keyword: Entrepreneur Intention, Attitude, Subjective Norms, and Perceived Behavioral Control