PENGARUH HARGA DAN PENGIRIMAN TERHADAP KEPUASAN PELANGGAN MARKETPLACE SHOPEE PADA MAHASISWA DOMISILI DI JABODETABEK

Aisyah Vianyta, 2020: The Effect Of Price And Delivery Towards Marketplace Shopee Customer Satisfaction At Domicile Students In Jabodetabek. Thesis, Jakarta: Business Education, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Dr. Corry Yohana M.M. dan Rahmi, S.E., M.S.M. The purpose of this study is to determine the correlation between price and delivery with customer satisfaction at domicile students in Jabodetabek. This research is started for 5 months starting from February to July 2020. The research method used is survey method with the correlation approach, population used are all student in Jabodetabek. The sampling technique used technique of purposive sampling as many as 150 people. The resulting regression equation is Y = 10,323 + 0,156 X1 + 0,208 X2. Test requirements analysis that estimates the error normality test regression of Y on X1 with Kolmogorov-Smimov test with significance level (α) = 5% or 0,05 estimates significance of Y equal to 0,061, X1 equal to 0,057, and X2 equal to 0,200. Because the significance level is > 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Testing linearity of regression Y on X1, Y on X2 and Y on X3 yields a significance value on Linearity, that is 0,000 < 0.05, so it is concluded that it has a linear relationship. Then performed the test significance correlation coefficient using t test and the resulting Y on X1 is 2,025 > 1,97623 and Y on X2 is 3,904 > 1,97623. The value of correlation coefficient between variable of price variable (X1) to the purchase decision (Y) equal to 0.212, and delivery (X2) to the customer satisfaction (Y) equal to 0.332. So, there is a positive and significant relationship between price and customer satisfaction, as well as a positive and significant relationship between delivery and customer satisfaction Thus, it can conclude a positive and significant relationship between price and delivery with customer satisfaction. Kata kunci: Costomer Satisfaction, Price, Deliver