PERAN ATRIBUT SERTA CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTION: STUDI PADA BURGERBAR DI JAKARTA

Ni Made Ayu Angeline Leonila Pratiwi, 2020; The Role of Attributes and Customer Satisfaction Against Behavioral Intention. Thesis, Jakarta: Concentration in Marketing Management, S1 Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Dra. Basrah Saidani, M.Sc & Shandy Aditya, BIB, MPBS The purpose of this study is to analyze the effect of service quality, food quality, price, and customer satisfaction on behavioral intention. Data collection method in this study is a survey method with an instrument in the form of a questionnaire. Samples used in this study were 200 respondents with criteria aged 17 years and over, known, had come and dine in at least twice at Lawless Burgerbar Menteng. Data analysis techniques used SPSS version 25 and AMOS version 24 to manage and analyze research data. The results showed that there was a significant influence between service quality, food quality, and price on customer satisfaction and there was a significant influence between service quality and price on behavioral intention. But no significant effect of customer satisfaction and food quality was found on behavioral intention. Keywords: Service Quality, Food Quality, Price, Customer Satisfaction, Behavioral Intentio