PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN SOCIOLLA ( Survey pada pelanggan sociolla di Jakarta )

DITHA VERA NITA. 2020. 1702517008. Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Sociolla ( Survey pada Pengguna Sociolla di Jakarta). DIII Study Program in Marketing Management. Faculty of Economics, Jakarta State University. This scientific work aims to find out about customer relationship management to Sociolla's customer loyalty. The method used in this research is descriptive analysis with data collection methods through questionnaire instruments. From the results of this study it can be seen that the influence of customer relationship management variables on customer loyalty is positive and significant. If customer relationship management increases, the customer will be more loyal. customer relationship management can be improved by paying attention to the People, Process and Technology dimensions. Key Word : Customer Relationship Management, Customer Loyalty