PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MCDONALD’S ARION MALL RAWAMANGUN (SURVEI PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)

Amelia Carolin Meliala. 1702517044. The Influence of Location on Purchase Decisions of McDonald’s Arion Mall Rawamangun (Study on Students of Universitas Negeri Jakarta). Marketing Management Study Program DIII. Faculty of Economics. State University of Jakarta. The purpose of this scientific assignment are : 1) Knowing about location and purchase decision of McDonald's Arion Mall Rawamangun (2) Knowing how much influence the location of purchasing decisions on McDonald's Arion Mall Rawamangun. In this research the data were collected by spreading a questionnaires. The sample used was 180 respondents who have made purchases at McDonald's Arion Mall Rawamangun. The data analysis methods that are used are descriptive statistics analysis and simple linear regression analysis. The author used SPSS program version 25 to process the data resource. From the results of this research it can be seen that location variable influence the purchasing decision. this is indicated by the r square value of 0,475 ( 47,5 %). Keywords: Location, Purchase Decision, Mc Donald’s Arion Mall Rawamangun