Élelmiszer kiskereskedelmi láncok és helyi termékek kapcsolatának lehetőségei a posztszocialista térségben

In this study, at first, we present some short, somewhat subjective elements of consumption geography that already affect food consumption and retail. Subsequently, the post-socialist region is characterized from the point of view of consumer geography. Then we collected the features of the food retail chains and the relevant issue of the local produce phenomenon, focusing mainly on Hungary and Romania. In the last chapter, we discuss the interplay between these two phenomena. In the post-socialist area, as a result of the improvement in the general income situation, customer aspects have been reevaluated and demand for domestic products has increased. In addition, with the emergence of a market economy and the expansion of entrepreneurial opportunities, the production and distribution of small-scale local products has increased. However, larger companies were no longer silent, and in response, more and more openly advertised local and domestic products appeared in their offer. An overall positive process has started, since it benefits local social interests (consumer demand, etc.), local and global environmental conditions (short-range transport, etc.) and local and national economic interests (viability of local small producers, etc.). The question remains to what extent is this all profitable (is it worth meeting new needs, is it good marketing for them) and to what extent is the increase in corporate social responsibility