Nudges are, roughly, ways of tweaking the context in which agents choose in order to bring them to make choices that are in their own interests. Nudges are controversial: opponents argue that because they bypass our reasoning processes, they threaten our autonomy. Proponents respond that nudging, and therefore this bypassing, is inevitable and pervasive: if we do not nudge ourselves in our own interests, the same bypassing processes will tend to work to our detriment. In this paper, I argue that we should reject the premise common to opponents and proponents: that nudging bypasses our reasoning processes. Rather, well designed nudges present reasons to mechanisms designed to respond to reasons of just that kind. In this light, it is refusin...