Communication Strategies Used To Improve Employee Performance in a Diverse Workforce

Ineffective communication strategies can negatively affect employee performance in a diverse workforce, which may hinder business growth. Top-level managers in the telecommunication sector who struggle to improve employee performance are at high risk of their businesses failing. Grounded in organizational information theory, the purpose of this qualitative multiple case study was to explore the communication strategies top-level managers in the communication sector use to improve employee performance in a diverse workforce. The participants were 5 top-level managers in 2 telecommunication companies in St. Maarten, who effectively used communication strategies to improve employee performance in a diverse workforce. Sources for data collection were semistructured interviews, company documents, observations, and field notes. Thematic analysis was used to analyze the data. Four themes emerged: training and coaching, job description and performance management, meetings and feedback, and change agents and consultants. A key recommendation is for top-level managers to implement a blend of effective communication strategies to improve employee performance in a diverse workforce and sustain the business. The implications for positive social change include the potential for top-level managers in the telecommunication sector to create job opportunities, provide social amenities and welfare, and support the economic development of regional communities