Satisficers and Maximizers: A Preliminary Examination of Maximization Tendencies and Slot-Machine Gambling

The present experiment investigated the relationship between maximization, or the extent to which time and effort are spent comparing options before making a choice, and the frequency of switching among concurrently available slot machines. Fourteen adults completed the Maximization Scale and were divided into groups according to maximization tendency, and then gambled hypothetical credits on slot machines of their choice. Across three phases, either 3, 6, or 14 slot machines were available to play. Results suggest those scoring as maximizers switched among available slot machines significantly more than those scoring as satisficers, and that switching among alternatives may be a behavioral correlate of maximization in a gambling context. Implications for pathological gambling and future directions are discussed