Fundraising for Families: A strategic communications campaign for Give Hope 2 Kids in Honduras

Honduras is a Central American country rich with natural beauty—and also stricken with poverty and malnutrition. According to the 2010 UNICEF national report for Honduras, almost 1 in 3 children under 5 years old experience malnutrition, and malnutrition and poverty worsen in rural areas. The 2020 World Bank Poverty and Equity Report for Honduras estimates that as of 2018, nearly half (48.3%) of Hondurans live below the national poverty line. Honduras had the most adolescent births in Central America in 2006 with similar rates in the 20 years prior, according to the Guttmacher Institute. UNICEF data from 2018 also showed that early childbearing is prevalent; 22% of women ages 20-24 have given birth before the age of 18. This issue endangers the safety and well-being of these adolescent women and their babies and puts stress on an unprepared health system in which one third of new adolescent mothers do not make prenatal care visits. In addition, many young women are forced to choose between caring for their babies and working to survive. Children are often abandoned or left to be cared for by siblings that are too young to be successful caregivers. Enter Give Hope 2 Kids (GH2K), a nonprofit organization and ministry serving kids and communities in rural Honduras since 2006. GH2K is a family home, trade school and sustainable farm rolled into one. On the compound, house parents host children who were orphaned or abandoned in a loving family environment. The kids attend school and learn trades such as carpentry, cooking and cosmetology. And the team raises their own livestock and grows their own food. Leaders at Give Hope 2 Kids also put on community outreach events such as the weekly youth group