An evaluation of the effectiveness of organisational communication : a case of student-directed communication strategies at University of Fort Hare, Alice Campus

Organisational communication entails the interaction that the management has with its stakeholders. Communication is never complete if the message sent has not been fully understood by the receiver. Hence, for communication to be effective, the sender has to provide two-way open channels of communication as it allows dialogue which stimulates reaching a consensus. Thus, this study was done to find out about the effectiveness of organisational communication in relation to the student-directed communication strategies at University of Fort hare, Alice campus. Data were collected from the participants through four focus groups consisting of ten randomly picked students, and in-depth interviews with five SRC members and five University management staff. A qualitative methodological approach was therefore used in this study for data collection and analysis. Furthermore, the data analysed were categorised into different themes. The findings of this study indicate that the right communication messages and channel must always be used by organisations when communicating with stakeholders. The study also found out that communication will be effective if messages are received as intended by the sender. Conclusively, the study notes that stakeholders should be included in decision making processes in the organisation and that if their needs are also catered for, this will make them to be fully involved in understanding organisational concerns positively