Analisis Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pasien Rawat Jalan Dengan Bpjs Kesehatan (Studi Kasus Pada Rs Asy-Syifa Sambi Boyolali)

Service quality is one indicator of the success of a company in the service sector in conducting business activities. Meanwhile, satisfaction has a very important factor in the process of building and maintaining relationships in service. This study aims to analyze the effect of service quality (tangibles, empathy, reliability, responsiveness and assurance) on the satisfaction of outpatients with BPJS Kesehatan at Asy-Syifa Sambi Hospital. The sample in this study amounted to 104 respondents at Asy-Syifa Sambi Hospital using a questionnaire for data collection. The sample was taken by using purposive sampling method. The data analysis used is the multiple linear regression method. The results of this study indicate that the variables of service quality (tangibles, empathy, reliability, responsiveness and assurance) have a positive and significant effect on outpatient satisfaction with BPJS Kesehatan at Asy-Syifa Sambi Boyolali Hospita