Hedonism In Paulo Coelho’s Novel The Winner Stands Alone (2009): Sociological Approach.

Hedonism as a way of life in which pleasure plays an important role portrayed by Paolo Coelho in his novel entitled”The Winner Stands Alone”. He tried to uncover the life of hedonists especially the life of high classes who attends such prestigious film festival in Cannes. The aims of this research are to describe the indicators of the hedonism in “The Winner Stands Alone, describe how hedonism depicted in the novel, and reveal the reason why author addressed hedonism in the novel. The type of the study is descriptive - qualitative research. This current literary study employs the qualitative research method by using library research. the researcher uses books, articles, and other writing to support the analysis The results of the study shows that the indicators of hedonism can be seen from activities in spending time and money, interests (vested, economical, social and biological) and also worldview. Paolo Coelho depicted hedonism through the character who perform hedonistic life style. He also portrayed through the style of the novel (tone, descriptive technique and diction). He chose the best time and place as the setting of the novel in Cannes Film Festival to give more vivid pictures of hedonism. The reasons of the author addressed hedonism in the novel are he opposing the hedonistic life style. He also want to promote religious life, and most of all he critize upon material achievement. Keywords: hedonism, activities, interests, worldvie