Selective Self-Presentation Through Video-Mediated Communication:A Study of Hyperpersonal Communication

The development of the Internet and communication technology has been increasing from time to time. Humans around the globe are connected to digital communication devices. Technology has been growing and changing the way people communicate from text-based computer-mediated communication to video-mediated communication. The study is conducted to determine whether the online users in VMC perform selective self-presentation under conditions when nonverbal cues exist and the interlocutor is not anonymous. This study is qualitative research with a semi-structured interview as its method. Findings in this study showed that participants perform selective self-presentation in VMC. By wearing a veil for females or combing hair for males, tiding up the room and table, choosing a certain place, also hiding something from the web camera scope are the ways they present themselves to obtain good impression and avoid bad impression from interlocutors. The findings also discovered that participants perform selective self-presentation to ordinary friends, colleagues, or acquaintances with the same way and the same reason why they perform it when nonverbal cues are presented. However, participants do not perform selective self-presentation to family and close friends