Pengaruh Brand Image, Price, dan Trust Terhadap Repurchase Intention (Studi pada Pengguna Kartu Seluler Telkomsel Di Surakarta)

This study aims to analyze the effect of brand image, price, and trust on repurchase intention (a study of telkomsel cellular card users in Surakarta. This type of research is quantitative research that uses research data collection techniques through questionnaires with a likert scale. This study uses 100 respondents with The sampling technique used was purposive sampling method.The data analysis method used was multiple linear regression analysis with the t test and f test. The results showed that (1) brand image had a significant positive effect on repurchase intention because it obtained values from tcount 3.377> t table 1.985 (2) price significant positive effect on repurchase intention because the value of tcount 3.204> t table 1.985 (3) trust has a significant positive effect on repurchase intention because the value of tcount 2.338> ttable 1.985