Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada DD Tour Organizer Malang)

This study aims to determine the effect of promotion and service quality on consumer purchasing decisions (Case Study DD Tour Organizer Malang). The sample in this study were 46 respondents of DD Tour Organizer Malang service users using questionnaires as data collection. The sampling technique is using the non probability sampling method. The analysis used includes the instrument data test (validity test and the reliability test), multiple linear regression analysis and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression it can be seen that the promotion variables and service quality, all have a positive effect on consumer purchasing decisions. From the F test, the results of promotion and service quality all have a significant effect simultaneously on consumer purchasing decisions. From the t test, the results promottion and service quality have a significant effect on consumer purchasing decisions