Pengaruh Reviewbeauty Influencer Di Instagram Terhadap Perilaku Konsumtif Produk Kecantikan (Survei Pada Mahasiswi Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Di Universitas Muhammadiyah Surakarta)

The digital age made human more dependent on social media that can fulfill their needs. Instagram came as a platform that is used by women in order to fulfill their needs of beauty information. Review by Beauty Influencer is considered to be able to affect women because of how they convey their messages that tends to be persuasive. So it is not uncommon things for women who watch review by Beauty Influencer on Instagram become interested in making purchases to an irrational level or only to fulfilling the desires as a form of consumptive behavior. This type of research is explanative quantitative research with a positivistic approach. The population for this research is a student majoring in management of Faculty of Economics and Business at UMS with a total of 91 samples obtained from the slovin formula with a purposive sampling technique. The data collection techniques is used through surveys with a questionnaire instrument. The data analysis technique used is simple linear regression data analysis between of review Beauty Influencer as a dependent variable and consumptive behavior as a independent variable. The results of this study explain that review by Beauty Influencer is significantly influences consumptive behavior as indicated by the tcount is7,741, t table value is1,987and the sig is (0,000) which is less than 0.05 () and with a coefficient of determination is40,2%