Analisis Pengaruh Label Halal, Citra Merek, dan Pengalaman Merek terhadap Loyalitas Merek pada Produk Wardah Kosmetik di Kabupaten Sukoharjo

The purpose of the study is to analyze the influence of Halal Label, Brand Image, and Brand Experience on Brand Loyalty. This type of research is quantitative research. Data processing using SPSS assistance. The population in this study were all Wardah Cosmetics users in Sukoharjo Regency, while the sampling technique used purposive sampling method using 150 respondents. The results showed that Halal Label, Brand Image, and Brand Experience had a positive and significant effect on brand loyalty