Pengaruh Gaya Hidup dan Kepercayaan terhadap Keputusan Pembelian Produk Melalui Online Shop (Studi Pada Pelanggan My Softlenssolo)

This study aims to analyze the influence of lifestyle and trust on purchasing decisions. In this study, a sample of 103 my softlensol consumers from various regions in Indonesia was used. The sample selection method uses purposive sampling and the data used are primary data in the form of a questionnaire. Data analysis method used is multiple linear regression analysis using several variables, namely lifestyle, trust and purchasing decisions. The results showed that lifestyle had a significant positive effect on purchasing decisions and trust had a significant effect on consumer purchasing decisions as evidenced by the results of the t test which showed a significant t-count value. The value of R Square shows that lifestyle (X1), and trust (X2) are able to explain variations in changes in the purchase decision variable (Y) while the rest is explained by other variables outside the model