Pengaruh Customer Satisfaction, Service Quality, Dan Trust Terhadap Customer Loyalty (Studi Empiris Pada Bank Bukopin Syariah Cabang Pembantu UMS)

The purpose of this study is to examine the effect of Customer Satisfaction, Service Quality, and Trust on Customer Loyalty at Bank Bukopin Syariah UMS subsidiary branch. This research uses a quantitative approach by distributing questionnaires. This study using a purposive sampling method with 150 respondents. The analytical method uses multiple linear regression test with validity test, reliability test, F test and t test. The results of this study indicate that the variable of customer satisfaction has a significant and significant effect on customer loyalty, accepted. Service quality variable has significant and significant effect on customer loyalty, accepted. While the variable trust have an effect and significant on customer loyalty, accepted