Marketing of Information Services and Products in University Libraries of Punjab and Chandigarh (India): An Exploratory Study

Abstract The present study has been undertaken to assess the attitude of users towards the marketing of information services and products of university libraries. A well-structured questionnaire was distributed among the library users of four universities of Punjab and Chandigarh viz Panjab University, Punjabi University, Punjab Agricultural University and Guru Nanak Dev University. The responses were gathered from 1237 users (241 teachers, 271 research scholars and 725 postgraduate students). The findings of the survey reveal useful facts about marketing of information products and services. 61% of the respondents are willing to pay for developed information services and 57% for developed information products. On the basis of the findings, some suggestions have been made to improve information services and products of the libraries