The impact of mega sport’s events on tourism sector. The case of Euro 2012 in Pomerania region

The research reported in this paper focused on the relationship between UEFA Euro in Poland and the decisions taken by representatives of SMEs. In order to evaluate the link between organisation of the Euro 2012 in Poland and the entrepreneurs’ decisions, a questionnaire-based survey has been conducted. The main purpose was to identify the entrepreneurs’ stance with respect to the opportunities and threats connected with organisation of the Euro 2012. As many as 87% of the surveyed companies had not taken any action before the final tournament, even though they treated the event as a chance to develop. Because of football matches played in Pomerania the hotel business was an industry which expected the greatest benefits