A technique for assessing attitudes of teenagers toward conformity in dress

The purpose of this study was to develop and test a measure which might be used in assessing attitudes toward conformity in dress of teenage girls. Ideas for statements related to attitudes of conformity and nonconformity in dress were obtained from previous studies of conformity in dress and from discussions with several individuals. One hundred statements were given to a panel of 25 judges. This panel consisted of graduate students and seniors in the area of clothing and textiles, and each person on the panel was asked to indicate for each of the 100 statements whether the statement was favorable, unfavorable, or indifferent toward conformity in dress. Ninety-two statements were included in the inventory which was to be administered to high school girls. This inventory included 49 statements rated by the judges to be favorable, 33 statements to be unfavorable and 10 statements to be indifferent to conformity in dress