Survey of fashion trends in women's shoes in the United States July, 1914-February, 1943

For some time the writer has been interested in the subject of woman's clothing and especially in shoes which, at present, ere an important part of a woman's wardrobe. Has it always been thus? How important was the shoe in a woman's wardrobe during the First World War? What has influenced the changes that may have occurred in the status of the shoe between the First and Second World Wars? To secure information which would help her answer these questions was the writer's objective. Therefore, the purpose of this investigation was to survey fashion trends in women's shoes in the United States since 1914 as they were influenced by factors which might develop from the study. Newspaper advertising was selected as the source material for making this survey. It seemed desirable to use a publication of wide circulation reaching a large number of middle class consumers in all parts of the country. The New York Times met these requirements and was the best source of recurrent advertisements covering the entire period that was available to the writer