An inquiry into food price information : specials and nonspecials

The major objectives of this study were to determine the food price information available to consumers, to determine factors which influence consumers' choices, to determine what home economics teachers teach on how to get the most for the food dollar, to determine teachers' and consumers' awareness of the Consumer Price Finder Program, and to determine teachers' and consumers' definitions of a food special and how to identify a special in a newspaper advertisement. The data were obtained from two populations: 39 secondary school home economics teachers from Guilford and Mecklenburg Counties in North Carolina, and 150 consumers from six intact community groups in the Greensboro, North Carolina, area. All participants were volunteer subjects who lived in areas where the Consumer Price Finder Program was available. Two questionnaires were developed to collect the needed data from the teachers and the consumers. The data were analyzed descriptively