Slides from a presentation on how to improve marketing strategies for library electronic resources. Delivered October 18, 2017 at the North Carolina Library Association Biennial Conference in Winston-Salem, NC
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
Emily Alford is a Reference and Technology Librarian at Michigan State University.This paper will f...
question was asked: “Is there a magic button somewhere for us just to push and market our e-resource...
This study explores the marketing of electronic resources in libraries, investigating how libraries ...
Slides from a presentation on promoting and marketing e-books in academic libraries. Delivered April...
Slides from a presentation given in October 2018 at the Entrepreneurial Librarian Conference in Wins...
As the information marketplace and the needs of the library community continue to evolve, the academ...
Purpose: This research identifies which marketing activities libraries are using to promote electron...
Slides from a presentation on trends in print library materials and electronic resources usage. Deli...
Connecting patrons to appropriate resources is a concern for libraries as more collections are remov...
As libraries continue to move more of their resources from print to the electronic format, the diffi...
Presentation given at Georgia Library Conference Program The effort to market library programs has b...
This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Libr...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
This presentation addresses four aspects of marketing and is applicable to academic, special, school...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
Emily Alford is a Reference and Technology Librarian at Michigan State University.This paper will f...
question was asked: “Is there a magic button somewhere for us just to push and market our e-resource...
This study explores the marketing of electronic resources in libraries, investigating how libraries ...
Slides from a presentation on promoting and marketing e-books in academic libraries. Delivered April...
Slides from a presentation given in October 2018 at the Entrepreneurial Librarian Conference in Wins...
As the information marketplace and the needs of the library community continue to evolve, the academ...
Purpose: This research identifies which marketing activities libraries are using to promote electron...
Slides from a presentation on trends in print library materials and electronic resources usage. Deli...
Connecting patrons to appropriate resources is a concern for libraries as more collections are remov...
As libraries continue to move more of their resources from print to the electronic format, the diffi...
Presentation given at Georgia Library Conference Program The effort to market library programs has b...
This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Libr...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
This presentation addresses four aspects of marketing and is applicable to academic, special, school...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
Emily Alford is a Reference and Technology Librarian at Michigan State University.This paper will f...
question was asked: “Is there a magic button somewhere for us just to push and market our e-resource...