What Can The Traditional Publishing Industry Learn From The Self-Publishing Industry?

The traditional publishing industry has been a staple in the book publishing industry for over a century. However, in 2005, Amazon created the self-publishing site, CreateSpace. This website changed the game for the book publishing industry by offering authors through self-publishing what they could not get through traditional publishing. Each industry has its advantages and disadvantages with respect to marketing reach and potential, author’s personal time and money, author’s creative control, royalties and success rate, workplace politics and business models, and standards and quality of work. As the self-publishing industry improves, it becomes more and more competitive with the traditional publishing industry. What can the traditional publishing industry do? By learning and taking an example from the successes of the self-publishing industry, the traditional publishing industry can learn how to maintain its competitiveness in the book publishing industry