Add to ORKGForty-eight categories of toys were rated in terms of sex appropriateness by 48 students. A sample of 392 pictures of children with toys in 12 toy catalogs and 538 pictures of children with toys on toy packages in four retail stores was coded according to toy type and sex(es) of children shown. The rated sex stereotype of the toy category proved to be very strongly related to the sex(es) of the children shown with the toy in catalogs (r=.89) and on toy packages (r=.87). Toys rated as moderately sex typed by raters were just as strongly stereotyped in toy advertisements as those rated as strongly sex typed
In advertisements directed at children, advertisers tend to portray both adults and children in a ge...
Findings from research on the influence of sex stereotypes on impression formation have suggested th...
This paper examines the influence of gender factors and stereotypes in the toy industry by investig...
The present study examines how toy advertisements are directed at children, with a specific focus on...
Since the 1950s, advertisements have been saturated with stereotypes. Over the years, female represe...
The article reports the results of a content analysis of 78 Italian toys commercials and 142 charact...
This content analysis examined the use of gender stereotypes, in the forms of product ...
Includes bibliographical references (pages 58-63)This study focused on 75 mothers with a 12 to 24 mo...
Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercia...
The purpose of this qualitive content analysis is to examine and analyse how children are visualized...
Extensive evidence has documented the gender stereotypic content of children’s media, and media is r...
Toys in the American marketplace are heavily gender stereotyped, creating a variety of social and ec...
studies have examined children\u27s toy preferences as they relate to sex-role development. However,...
Some people believe that children of different sexes are born with completely separate preferences a...
A content analysis of 25 award-winning Australian picture books was conducted to examine whether the...
In advertisements directed at children, advertisers tend to portray both adults and children in a ge...
Findings from research on the influence of sex stereotypes on impression formation have suggested th...
This paper examines the influence of gender factors and stereotypes in the toy industry by investig...
The present study examines how toy advertisements are directed at children, with a specific focus on...
Since the 1950s, advertisements have been saturated with stereotypes. Over the years, female represe...
The article reports the results of a content analysis of 78 Italian toys commercials and 142 charact...
This content analysis examined the use of gender stereotypes, in the forms of product ...
Includes bibliographical references (pages 58-63)This study focused on 75 mothers with a 12 to 24 mo...
Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercia...
The purpose of this qualitive content analysis is to examine and analyse how children are visualized...
Extensive evidence has documented the gender stereotypic content of children’s media, and media is r...
Toys in the American marketplace are heavily gender stereotyped, creating a variety of social and ec...
studies have examined children\u27s toy preferences as they relate to sex-role development. However,...
Some people believe that children of different sexes are born with completely separate preferences a...
A content analysis of 25 award-winning Australian picture books was conducted to examine whether the...
In advertisements directed at children, advertisers tend to portray both adults and children in a ge...
Findings from research on the influence of sex stereotypes on impression formation have suggested th...
This paper examines the influence of gender factors and stereotypes in the toy industry by investig...