Leading Results: Accounting for the Cost of Social Media

Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder groups, is developing a greater presence in libraries everywhere. With most everyone on the social media bandwagon these days these activities should include assessment of effectiveness and developing techniques to be more creative and expand the use of social media tools. It might seem that the use of social media in libraries began as a need to stay up to date on communication channels to the libraries’ user groups, but over time, with expanded options and a diverse set of user preferences, the use of social media has become more complex and requires some strategic planning. This includes assessing the communication between the organization and users to determine the value added of the activities