This paper discusses the expected benefits of using linked data for the tasks of gathering, managing and understanding the data of smart factories. It has the further specific focus of using this data to maintaining a Digital Twin for the purposes of analysis and optimisation of such factories. The proposals are motivated by the use of an industrial example looking at the types of information required, the variation in data which is available and the requirements of an analysis platform to provide parameters for seamless, automated simulation and optimisation. CC BY-NC-ND 3.0TWI