Visual analysis of GQ magazine covers: intersections between gender, race, and sexuality

This thesis widens the application of intersectionality into the study of visual media. This study examines representational patterns on GQ magazine covers issued in the US with specific regards to gender-race-sexuality intersections. Also, this study seeks to grasp what meaning is conveyed via those representational patterns in conjunction with the visual and linguistic modes, and what social effect it imparts. The study employs a mixed-method approach combining the quantitative content analysis with the social semiotics, and the inter-categorical methodological approach to intersectionality. The findings show that GQ magazine employs the same representational patterns acknowledged in culture and the magazines’ market. Those patterns manifest in the sexual objectification of women, racial exclusion, and emphasis on white heterosexual maleness. Additionally, the intersectional analysis revealed that women of colour and sexual minorities are in the least favourable position regarding representational patterns on GQ magazine