Fairness in a Game Setting : The Effects of Gender and Culture on Fairness in the Ultimatum Game

Fairness is an important topic that has captured the interest of researchers in many fields. Looking at behavioural and experimental economics, various methods have been used to shed the light on fairness. One of the most recognizable ways is through the use of the ultimatum game. In this paper, we aimed to look at fairness considerations by utilizing this game, while also highlighting gender and culture as factors of importance. Two models, specifically Rabin’s reciprocity model and Fehr and Schmidt’s inequity aversion model, in addition to various research papers on the topics of gender and culture, were used as the cornerstones for this paper. The experimental design was a replication of the ultimatum game, which was carried out online. Results showed that there were noticeable effects from both gender and culture on the behaviour of the participants in the game. However, the results were not statistically significant enough to be considered as determining factors in regard to why individuals behave in a specific manner in the game. Since research from the field has reached mixed conclusions, we can say that making inferences about human behaviour is harder than one might think