CANDI SUKUH SEBAGAI BUDAYA DAN SENI JAWA TENGAH : LAPORAN PENELITIAN

ABSTRACT Sukuh Temple is a very unique temple and different from the existing temples, as a historical heritage place. Sukuh Temple has many problems as a tourist destination place that has to be resolved. Some of the problems are the lack of infrastructure, site authenticity and damages, the lack of tourist attractions displayed, the lack of promotion in social media, human resources problems and the lack of management synergy between the management and the Karanganyar district government. Therefore, the purpose of this study is to analyze strengths and weaknesses as internal factors and threats and opportunities as external factors of the object. The research also aims to explain the direction of the synergy of the development of tourism objects as an arts and cultural tourism zone in Central Java while maintaining the importance of an area. This study uses naturalistic qualitative methods. The data used is mostly interviews differ of the local government, managers, tourists and also the surrounding community. The results of these interviews will be analyzed by SWOT analysis to determine the direction of the development of the tourism object synergy for the continuity of cultural tourism in Karanganyar district. The results of this study are the Sukuh Temple’s weaknesses, strengths, opportunities and threats as internal and external factors. Through the analysis, the existing tourist attractions can be explained from the analysis of tourism products, marketing and institutional development. From the results of the SWOT analysis, the conclusion is the basic principles of developing tourist destinations, in each of the supporting zones of the core zone