The article sets out to investigate one of the speech genres of political discourse — New Year’s greetings as a verbal representations of ritual political communication. The structural and compositional, semantic and linguistic and pragmatic features of New Year’s greetings are determined. The dynamics of New Year’s appeals to the Ukrainian people in the presidential rhetoric of Petro Poroshenko is traced out. The article aims at tracing main trends in the genre of New Year’s greeting reflected in the speeches of the actual Ukrainian President Petro Poroshenko, this aim leading to the following objectives: to determine structural and semantic features of the genre of New Year’s greetings, to analyze texts of greetings and to follow the main...