ANALISIS STRATEGI PENETAPAN HARGA PRODUK USAHA KECIL DAN MENENGAH TERHADAP VOLUME PENJUALAN (Studi Kasus Pada Pedagang Bakso di Bekasi Utara)

Small and medium enterprises sector is being encouraged all parties to accelerate economic growth given the macro-economic sector is still sluggish due to the impact of the prolonged economic crisis. The development of small and medium enterprises are expected as one of the economic driving folk instrument is tipped to national economic development so that the economic crisis will be quickly resolved. Here the author tried researching on the business field Meatballs, namely on factors both from within and from outside affecting the price and sales volume method I use is quantitative descriptive, which the authors collected data from traders meatballs region Bekasi north, then the data is processed into a study. Finally it can be concluded that the factors of internal and external positive effect on sales volume. Keywords: Price, Sales, Small and Medium Enterprise