Business model scalability in the cloud business context

Abstract Purpose: The paper explores the antecedents to business model scalability. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice/action learning approach. Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environment in evaluating business opportunity and changes in opportunity. Originality/Value: The paper proposes a novel framework for business model synchronization against business opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm