Heuristic evaluation in game and gamification development

Abstract Game development business has become very competitive, therefore it is very important to develop games that stand out from the vast amount of other competing game titles. Usability of the game is crucial to ensure game acceptance, which in turn will contribute to more sales and profit for the game company. Game usability can also contribute to better player engagement and better accomplishment of individual and organizational objectives in the case of gamification. One successful method to ensure good usability is heuristic evaluation, which has been proven useful also in game development. However, the existing heuristics are criticized for being too general to suit specific games. This study investigates the views and practices of the game companies regarding game usability heuristics and the extent to which they utilize heuristic evaluation as a game usability method. A series of surveys was conducted in the North American and North European companies and the results show that all game professionals view usability as being very important in games, however the extent of utilization of heuristic evaluation in game development is overrated. Implications for the development practice and research in games and gamification are discussed