To be able to transmit television pictures in a digital form through a medium having a limited bandwidth, the pictures are subjected to picture transform and to variable-length coding. The picture to be transmitted is converted in this manner into a bit stream comprising code words of variable length. This bit stream is converted into a channel bit stream which is less sensitive to transmission errors. To this end the most significant code words (representing the average luminance and the coarse picture details) of sub-pictures of 8*8 pixels are accommodated at fixed bit positions of the channel bit stream. These code words can be retrieved by simple count-down of the bit positions. The other code words are distributed over the other bit po...