Apart from their basic use as an identifying function, proper names are used in texts in secondary uses (the process “losing a name” occurs then). This process is twostage, either by way of a metaphor or a metonymy. Some cases of names’ textual use may be problematic in the respect they both transfer a name by way of the metonymic contact of designates as well as metaphorization by way of designates’ similarity. This article is a detailed analysis of these kinds of uses. The considerations therein are based on cognitivist theories, where a metonymy is a shift within then same domain whereas a metaphor – a projection between two different domains. The integration of both kinds of shifts allows to detect the process of metaphtonymy in the dis...