Teresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021). Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050The most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes. These users' reviews are creating, recreating, and destroying online reputation, and consequently affecting firms brand image. Managing a hotel's brand image online can be a major challenge, considering the wide range of user content generated in distinctive platforms. This article focuses on hotel b...
Travelers’ hotel booking behaviors increasingly depend on peers' opinions and online ratings. This s...
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the i...
[eng] Internet and the vast aggregation of information that it allows has clearly shaped the way ind...
In establishing a sustainable competitive advantage, the creation and maintenance of a positive bran...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
The very nature of tourist services implies that consumers consider all available cues when making h...
The Internet has greatly increased the variety and availability of travel-information sources. In pa...
Problematisation: Credible information on social media affects potential tourists when chosing where...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
The application of brand theory to destinations has grown in the last few decades, with the destinat...
There is no doubt that hotel distribution has changed dramatically since the advent of the Internet....
The Trip Advisor online reviews are unstructured information useful for the dynamic interaction in t...
Given the scarcity of research on online brand image, this research is an attempt to generate an und...
Purpose - The purpose of this paper is to identify whether travel and tourism related web sites deri...
International competition within the tourism industry together with the advancement of technology ha...
Travelers’ hotel booking behaviors increasingly depend on peers' opinions and online ratings. This s...
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the i...
[eng] Internet and the vast aggregation of information that it allows has clearly shaped the way ind...
In establishing a sustainable competitive advantage, the creation and maintenance of a positive bran...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
The very nature of tourist services implies that consumers consider all available cues when making h...
The Internet has greatly increased the variety and availability of travel-information sources. In pa...
Problematisation: Credible information on social media affects potential tourists when chosing where...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
The application of brand theory to destinations has grown in the last few decades, with the destinat...
There is no doubt that hotel distribution has changed dramatically since the advent of the Internet....
The Trip Advisor online reviews are unstructured information useful for the dynamic interaction in t...
Given the scarcity of research on online brand image, this research is an attempt to generate an und...
Purpose - The purpose of this paper is to identify whether travel and tourism related web sites deri...
International competition within the tourism industry together with the advancement of technology ha...
Travelers’ hotel booking behaviors increasingly depend on peers' opinions and online ratings. This s...
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the i...
[eng] Internet and the vast aggregation of information that it allows has clearly shaped the way ind...