Keeping up with the market: the birth of a new digital segment

The Walt Disney Company is a multinational diversified company that operates in 5 different segments: Media Network, Parks and Resorts, Studio Entertainment, Consumer products and interactive media and Direct-to-consumer and International. Since this firm entered in the latter ’s stock price. This thesis presents an application of two different valuation methods, Discounted Cash Flow and Multiple analysis, to infer this company’s price by the end of 2020. Since Disney is a complex company with different core assets for both methods it was necessary to segregate by segment having in mind different value drivers and future expectations. This project aims to present projected financial results that support our final recommendation