Lufthansa AG – individual report – airline industry five porter’s forces analysis

The Airline industry is a very competitive industry that influences and getsinfluenced by the overall economy. Globalization and market liberalization havemade flying more accessible then ever, which in turn has shaped in many ways,how we live today. In this report I will analyze the profitability of the airline industryfrom the perspective of the five forces model by Michael Porter in order to get adeeper, more intuitive understanding of the industry. This report is also a supportdocument for the equity research on Lufthansa that me and my work projectcolleague have been developing