A strategic scenario planning to embolden BEVs viability from a car manufacturer prespective

The automotive industry is on the eve of disruption, and the ongoing industry macro forces are paving the way for the rebirth of electric mobility. This rears the doubt of whether traditional automakers are up tothe challenge of adapting to the electric developments. In this perspective, the author examined a set of inhibitors and drivers impacting the decision of adopting an Electric vehicle (EV) and compares the profitability of manufacturing a BEV explicitly to a traditional car. In this perspective, by gathering the macro analysis to author’sindustry expertise, a strategic plan was constructed assuming several future scenarios to recommend how manufacturers should react and adjust to possible situations, and survive to the change