Wine and food tourism gamification. Exploratory study in Peso da Régua

The use of games in the tourism sector has been applied to an increasing number of tourism destinations. The objective of this research is to propose the creation of a digital game, using the storytelling, which allows to deepen the knowledge of the cultural and natural heritage about Peso da Régua. In defining the research methodology, it was considered appropriate to imple- ment the collection and analysis of primary data through a qualitative approach, using the focus group, with the objective of collecting information on cultural and natural heritage, identifying tourism resources based on wine production and gastronomy, as well as the most relevant characteristics of the region. The results presented show that telling the story about a tourism destination is an important element for gamification.