2018-2019 > Academic research: refereed > Publication in refereed journal202007 bcrcVersion of RecordRGCOthersPolyU G-UAD5; Asian Centre for Branding and MarketingPublishe
Refereed journal publications are a standard way through which academics disseminate knowledge and c...
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if sch...
The forces that drive the impact of academic research articles in the marketing discipline are of gr...
2015-2016 > Academic research: refereed > Publication in refereed journalVersion of RecordPublishe
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach: This ...
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach:...
This thesis sought to extend our knowledge and initiate new ways of thinking about Relationship Mark...
People frequently overestimate the impact of an event when they imagine it, relative to when they ac...
2016-2017 > Academic research: refereed > Publication in refereed journalbcrcAccepted ManuscriptRGCP...
Researchers suggest that developing long-term relationships with key stakeholders is an important st...
Social media influencer marketing has recently received significant attention. Many studies have exp...
Purpose – While social marketing has been utilised to bring about positive social change, ultimately...
Hall’s theory of low- and high-context cultures is particularly applicable to marketing since it emp...
and other research outputs How consumer acculturation influences interpersonal trust Journal Articl
Book synopsis: Henley Business School is delighted to be hosting the 18th International Colloquium o...
Refereed journal publications are a standard way through which academics disseminate knowledge and c...
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if sch...
The forces that drive the impact of academic research articles in the marketing discipline are of gr...
2015-2016 > Academic research: refereed > Publication in refereed journalVersion of RecordPublishe
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach: This ...
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach:...
This thesis sought to extend our knowledge and initiate new ways of thinking about Relationship Mark...
People frequently overestimate the impact of an event when they imagine it, relative to when they ac...
2016-2017 > Academic research: refereed > Publication in refereed journalbcrcAccepted ManuscriptRGCP...
Researchers suggest that developing long-term relationships with key stakeholders is an important st...
Social media influencer marketing has recently received significant attention. Many studies have exp...
Purpose – While social marketing has been utilised to bring about positive social change, ultimately...
Hall’s theory of low- and high-context cultures is particularly applicable to marketing since it emp...
and other research outputs How consumer acculturation influences interpersonal trust Journal Articl
Book synopsis: Henley Business School is delighted to be hosting the 18th International Colloquium o...
Refereed journal publications are a standard way through which academics disseminate knowledge and c...
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if sch...
The forces that drive the impact of academic research articles in the marketing discipline are of gr...
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