Add to ORKGAlternative strands of modern marketing are associated with both critical reflection on the development of marketing and finding new inspiration cognitive and practical. This article aims to review critically oriented in relation to the classical marketing paradigm called alternative paradigms of marketing and new marketing trends sprouting from a variety of inspirations. Paradigms related to marketing are arranged in a binary opposition. In turn, the new trends of marketing use the inspiration derived from outside of economics and management, but more related to the core business of marketing
It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis o...
This paper examines popularly accepted approaches to market orientation and compares and contrasts t...
A paradigm influences Iv/tat we see and conceive about certain facts. Paradigm can also influence wh...
Marketing is no stranger to big new ideas which purport to be new paradigms for the study of the d...
Abstract. Marketing has been practiced since ancient times and has been thought about almost as long...
Postmodernism leads to epochal changes in culture, technology, economic, art and other areas. Manage...
Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there ha...
Entering the 2P\u27 century, marketing faces a dynamic and constantly changing environment. Changes ...
In this paper, a contradiction that has developed between the key economic institution of modernity,...
Research on alternative orientations in the same dimension as a market orientation has been conducte...
The article is aimed at studying the essence of marketing and generalizing the latest trends in its ...
This position paper introduces a fresh philosophical framework for marketing theory and practice: ne...
The article investigates the contemporary economic tendencies that marketing is a new perspective fo...
Any academic discipline with a closely associated area of professional endeavour is profoundly affec...
This paper argues that British society, together with the other parts of the post-industrial world,...
It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis o...
This paper examines popularly accepted approaches to market orientation and compares and contrasts t...
A paradigm influences Iv/tat we see and conceive about certain facts. Paradigm can also influence wh...
Marketing is no stranger to big new ideas which purport to be new paradigms for the study of the d...
Abstract. Marketing has been practiced since ancient times and has been thought about almost as long...
Postmodernism leads to epochal changes in culture, technology, economic, art and other areas. Manage...
Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there ha...
Entering the 2P\u27 century, marketing faces a dynamic and constantly changing environment. Changes ...
In this paper, a contradiction that has developed between the key economic institution of modernity,...
Research on alternative orientations in the same dimension as a market orientation has been conducte...
The article is aimed at studying the essence of marketing and generalizing the latest trends in its ...
This position paper introduces a fresh philosophical framework for marketing theory and practice: ne...
The article investigates the contemporary economic tendencies that marketing is a new perspective fo...
Any academic discipline with a closely associated area of professional endeavour is profoundly affec...
This paper argues that British society, together with the other parts of the post-industrial world,...
It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis o...
This paper examines popularly accepted approaches to market orientation and compares and contrasts t...
A paradigm influences Iv/tat we see and conceive about certain facts. Paradigm can also influence wh...