External Evaluation of Mobile Phone Technology-Based Nutrition and Agriculture Advisory Services in Africa: Mobile Phones, Nutrition, and Health In Tanzania: Business Modelling Endline Report

e-PactmNutrition is a global initiative supported by FCDO, managed by GSMA, and implemented by in-country MNOs and third party providers to use mobile technology, that sought to improve the health and nutritional status of children and adults in the developing world. The potential to utilise mobile technology to change attitudes, knowledge, behaviours, and practices around health and agriculture for improved nutritional status has been recognised for some time, but to date there have been no rigorous evaluations of m-services at scale. A consortium of researchers from Gamos, IDS, and IFPRI were contracted to conduct a rigorous mixed-methods evaluation to estimate the impact of mNutrition on children and adults, and to understand how the context and the components of the mNutrition intervention shape its impact. In Tanzania, the service, Wazazi Nipendeni, focused on the provision of nutrition and health information and services to vulnerable pregnant women and caregivers of children under the age of five on their mobile phones, with the goal of improving nutrition outcomes and behaviours for mothers and young children