Add to ORKGIn article the technique which allows to develop optimum market positioning of the goods is considered. The basic stages of a technique and base theoretical positions, which necessary for a statement of a material are resulted
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
The aim of this study was to analyse brand positioning strategy process from the point of view of La...
The purpose of this article is defining the term of positioning, as well as creation and implementat...
In the beginning of the eighties when a kind of trade revolution began, there were first serious att...
The development of management strategies under different market conditions and the choice of optim...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
In the beginning of the eighties when a kind of trade revolution began, there were first serious att...
The paper deals with the critical stages of the evolution of theoretical approaches to the positioni...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
The article analyzes the tendencies of development of the Ukrainian market of logistic services, in ...
The author explores differing meanings of the term and concept of "positioning" in marketing. He con...
This paper analyses some key definitions and ideas of brand positioning among scientists for the rec...
Positioning is an important tool of marketing strategic planning and of a brand building process. Br...
Brand positioning is a process of creating an impression about a certain brand in the consumers' min...
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
The aim of this study was to analyse brand positioning strategy process from the point of view of La...
The purpose of this article is defining the term of positioning, as well as creation and implementat...
In the beginning of the eighties when a kind of trade revolution began, there were first serious att...
The development of management strategies under different market conditions and the choice of optim...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
In the beginning of the eighties when a kind of trade revolution began, there were first serious att...
The paper deals with the critical stages of the evolution of theoretical approaches to the positioni...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
The article analyzes the tendencies of development of the Ukrainian market of logistic services, in ...
The author explores differing meanings of the term and concept of "positioning" in marketing. He con...
This paper analyses some key definitions and ideas of brand positioning among scientists for the rec...
Positioning is an important tool of marketing strategic planning and of a brand building process. Br...
Brand positioning is a process of creating an impression about a certain brand in the consumers' min...
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
The aim of this study was to analyse brand positioning strategy process from the point of view of La...